Finding creative guerilla marketing ploys in 2018 is almost exclusively a digital exercise in this day and age.
From YouTube videos to Facebook posts and Gumtree listings, there are very rarely real life promotional activities that jump out and grab the attention of the average consumer.
Balloon columns happen to be one of the few tangible outlets that businesses can access to make a message pop and stand out from the crowd.
Having a colourful and eclectic mixture of balloons situated in one location can work to accentuate a message and to make an environment feel welcoming and comfortable for clients and customers.
Why feel restricted by what you can do from a marketing standpoint when these items are readily available?
Here we will argue why this purchase will make for a smart marketing ploy.
Mobile To Use
Think of all of the different scenarios in which you can make branded balloon columns part of your business model. From corner stalls on the street to industry related trade shows, business-to-business (B2B) networking events, or the opening of a new shop or office, these balloons can be moved and maneuvered in any which way you please.
The difference in sizes and models ensures that owners can upgrade or downgrade depending on the nature of the event and the lightweight nature of the columns makes this a flexible and easily maneuverable structure that does not become a burden under any condition. Tie it down to postings, surround it close to doorways or arch it across an entrance. However you wish to present this item, it is up to you and your business brand.
The average cost of balloon columns happens to be far more cost efficient when compared to competing printed marketing materials. Tapping into strategies that offer a sound return on investment (ROI) is a process that can lead to a great deal of debate and deliberation – because what was effective for one campaign might not be equally applicable to another.
Yet time and time again these balloon structures prove their worth as they are cheap to create and to install. From hydrogen to helium, suitable for outdoor or indoor conditions, it makes sense to embrace a material that can be erected in no time at all and dismantled at the conclusion of an event of a campaign. There is no need to be tied down to hefty marketing ploys that become a burden in 2018.
Magnify Your Message To Consumers
So often in the modern commercial world marketing experts are attempting to lecture businesses on magnifying their message. However that objective is achieved, there is no questioning the fact that balloon columns work towards that target. These items can be printed on where a clearly identifiable logo or caption can illustrate to the public what you are hoping to convey. In isolation this might not have a great deal of cut-through, but combined with a sound marketing message online and offline, it is an effective way to build upon a campaign that is magnified from a number of angles.
Cut Down On Logistical Concerns
One of the pure benefits of businesses using balloon columns is that it overrides the downside of using other forms of printed advertising. When thinking of billboards, flyers, brochures, newspaper advertisements or other forms of tangible promotion, these are short-term measures that require a high turnaround and a great deal of investment in time and resources.
For balloons that are structured as a column, they can be printed with a logo or message instantly without any hassle or stress about the layout or the need to push the items to the consumer market. Marketing assistants and executives alike can bypass the need to access quotes and to get in touch with distributors and to be weighed down by a lengthy and costly process. That is time and energy better spent in other departments.
Compliment Surrounding Décor
Décor and decorations might be an afterthought for some marketing experts, but balloon columns can work to tie in with a consistent theme or to provide a light counterpoint to a stale, professional and conservative working environment. Rather than invest thousands in lighting and other tactics to draw the eye, this is an aesthetically pleasing solution that helps to make the environment pop with the inclusion of balloon columns.
Unlike Other Marketing Ploys
What is ideal about using balloon columns for business branding exercises is that it is a unique tactic that few other organisations will have considered. Sitting down at the department meeting of a week, there will be ideas bandied about that feature flyers, posters, billboards, signage, show bags and handouts as a means of enticing potential customers to buy into the business. Balloons by their very nature convey a sense of joy and exuberance that stands out from the crowd, allowing that company to be isolated in the best possible sense of the word.